City Burger Branding

For City Burger, a fast-casual burger restaurant in Bethesda, MD, the goal was to create a modern, playful identity that reflected its urban, trendy vibe while appealing to a wide audience. The logo—a quirky, distinguished cow in a bowtie—embodies a balance of sophistication and humor. Designed during the mid-2010s, the branding captured the era's hip aesthetic for gourmet burger joints. The character is deliberately off-kilter, with bold lines and a vibrant orange-and-black color palette, evoking energy and approachability. This lighthearted design not only aligned with the restaurant’s fast-casual concept but also stood out in a crowded food scene by giving the brand a distinct personality. The logo became a visual shorthand for the quality and creativity City Burger brought to its menu.